The main idea of having an effective strategy for CRM is to be
able to find and attract new customers as well as to retain a good
relationship with your current customers to make sure they stay with
you. Customer relationship management systems are typically used by
businesses who want to centralise their customer information in one
place. A CRM software solution enables this by providing a 'single
source of the truth' which is invaluable when analysing customer
activities such as revenue contribution, cost to service and various
other performance metrics.
CRM describes the company's overall
strategy towards how to manage all interactions with the customers,
measuring how the strategy works. This means that it is important not
only to measure but also to constantly question the strategy to make it
more efficient.
Microsoft Dynamic CRM business software is
designed to provide your people with the right tools to boost their
productivity amplify their impact and effectively equip your
organisation for success. With over 23,000 customers and more than
1,400,000 worldwide, you know you are in good company when you choose
Microsoft Dynamics CRM. There are many reasons for choosing MS Dynamics
CRM, one of the most important being the leadership by Microsoft, an
organisation with a strong balance sheets, consistent growth, a
long-term commitment to innovation and thousands of world-class
engineers. Additionally, MS Dynamics CRM has seen impressive momentum in
the CRM market and is recognised as a leader in the CRM industry by
many third-party experts and analyst firms.
Another reason to go
with Microsoft is value. Microsoft Dynamics CRM is regarded by many
customers and industry analysts as one of the best values in the
industry when examining factors that affect total cost of ownership
(TCO), such as licensing, services, training, deployment, administration
and maintenance.
With over 500 million Outlook users worldwide,
Microsoft Dynamics CRM is a seamless and natural extension of the
functionality they are already comfortable with, ensuring a quick uptake
by users, with Microsoft Dynamics CRM being accessed from within
Microsoft Outlook. As most of the CRM software are sales people, working
with selling products or services, it is important that the CRM
software is intuitive and easy to use. It is also important to be able
to easily follow up the interactions with flexible reports.
Maximise
your Microsoft Dynamics CRM investment and increase your productivity
through the $9 billion spend annually by Microsoft in developing a wide
variety of productivity-focused and powerful solutions.